Instagram, Instagram, Instagram. What more can we say? Instagram is your best friend and you know it better than anyone else by now. So what new can we possibly tell you? Well, 1 big mistake most photographers make is not having a cohesive online presence. Post your best work online. Your potential client does not need to see all 102 photos of your last wedding assignment, all they need to see is your best work even if it means just 1. Let your website showcase a case study or how your work brought joy to the couple but let your Instagram account showcase your best of the best. The idea is to attract your customers on Instagram and convert them to clients on your website.